Why is search engine marketing and SEO important for your business?
In today’s climate, making your business stand out from the rest can be a tricky job, writes MNA Digital MD Andy Hill. The way people buy has changed and more and more people are going online to make purchases. Many of us will Google a product and click on one of the first links that appear in our search. Therefore the competition is rife, as everyone wants to be seen online. Your prospective customers will be looking and if you’re not found, you’re missing out on potential custom.
In order to avoid this happening, it is important to get your SEO correct. By definition, search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. In other words, it is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
This is a process of getting your website to rank organically in natural search for the terms relevant to your business and the services you offer. A huge number of factors affect how your website ranks for relevant keywords SEO is the process of maximising your chances of ranking well for the terms important to your business. The great thing about organic search is that you don’t pay when someone clicks on a link to your website and ranking highly for relevant searches is a great way to generate enquiries or sales.
Search engine marketing is important for a variety of reasons. You can advertise directly to people who are already searching for your products and drive immediate results. There is the opportunity to maximise your ad spend through the PPC model with flexible budgeting, whilst receiving marketing data.
It is important to take SEO seriously. The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions. SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust. SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
Your business can benefit hugely from making a few simple changes with regards to search. You can learn more about your customers, whilst reaching new people that you didn’t know your business would attract. Your online competitors are different to your local competitors and you can compete against much larger brands. Data can be the key to your success as everything is measurable.