Remarketing or Retargeting helps you to reconnect with site visitors who do not purchase or convert at first point of contact, by showing them different ads, relevant to them, on sites they visit, across multiple devices. These are people that have expressed an interest in your products and services and interacted with your site previously.
By showing ads to previous site visitors you can increase your conversion rates and return on investment. This is because previous site visitors, who are already familiar with your business, are more likely to become customers and complete actions that add value on their repeat visit.
Remarketing works by implementing a tracking code, known as a tag or pixel on your site, so that visitors to your site are added to your remarketing audience through browser cookies. This can be customised to product categories, pages and event on site events, so you can fully customise ads that are then displayed to these customers in hope of re-engaging and getting them to convert.
If you’d like to speak to us about Remarketing, please do get in touch
No matter what you’re looking to accomplish online, whether that be an increase in sales, lead generation or promoting brand awareness, remarketing can be a valuable and strategic element of your digital marketing strategy. The benefits of remarketing are as follows:
Here at H1 we focus on delivering data driven campaigns that focus on providing maximal return on investment for our customers. The same can be said for our remarketing campaigns. We utilise market leading programmatic software partnered with technical expertise through our specialist and dedicated PPC team to create joined up remarketing campaigns that are best suited to your business’ goals.
We’ve achieved incredible results for both B2B and B2C businesses in remarketing, to drive up conversion rates and reduce their average cost per acquisition. We’ve received particular great success in accordance with Google Shopping campaigns and e-commerce customers and would love to discuss our approach and findings with you.
If you’re interested in remarketing as part of your digital marketing strategy, please do get in touch