As a complete oversight, PPC or Paid Search is a paid advertisement that appears within search engine results. This guarantees a prominent page position for chosen keywords. You only pay when your advertisement is clicked which is why it is called Pay-Per-Click. We’re a specialist PPC agency that focus on delivering tangible ROI for our customers. Read on to find out more.
Paid Search is absolutely vital for many businesses to appear at the top of search engine positions for their paid impression shares. Organic results disappear rapidly further down the screen, and with the top 5 results making up over 90% of clicks, you need to be there to stand a chance of a click-through.
If you have enough investment, PPC is the fastest way to get to the top of search results.
A well set-up and well-managed campaign can deliver an extremely strong ROI for your business. This is because you control what you spend, where you spend it, when you spend it and how you’re portrayed to prospective customers. These are people that are proactively searching for your products and services.
The main benefit of utilising paid search is that you no longer have to gamble on ads. There’s no struggle to understand what you’ve paid for or difficulty in understanding what has been successful. With every paid search campaign, every penny you spend on every ad and keyword can be tracked. This allows for more accurate testing, analysis and planning ROI. It also makes it easier to test campaigns too.
All of this, along with the fact that the users are proactively searching for your products and services when they input keywords, means that paid search is almost certainly an essential part of your digital marketing strategy.
Here at H1, we specialise in search. Absolutely everyone that touches an account here with us at H1 is Google and Bing accredited as standard. We are also a Google Partner and Bing Select Agency, this means that we are recognised by the 2 largest search engines as trusted agencies that are recommended by them to other businesses. Through these accreditation’s, we have proven our industry expertise, the ability to understand businesses needs, campaign delivery and achieving real tangible results for our clients.
Our specialist, accredited and dedicated account managers are absolute experts in PPC. Each and every client of ours receives their own specialist and dedicated account manager who knows their campaign inside out. This is the person that works on your account day to day, submits your reports and is the person that is your main port of contact within the business. Our customers absolutely love this approach as they know who to call, they have a relationship built up with their account manager and this person gains such a furthered understanding of the client’s business over time that less specialist or non-dedicated resources may not be able to achieve.
Need another reason to work with us? We have absolutely no minimum contract term. This means if you’re not happy with the service, just provide us with a month’s notice and you’re free to leave. There’s nothing worse than being tied in to a service that just isn’t working for any reason and we’re fully aware that by tying you in when you want to leave, the relationship can deteriorate. We also don’t penalise customers that pause or stop seasonally or make changes to their account budget. We understand that sometimes your businesses’ needs may change, and we make as many allowances as possible for that.
We work with you to understand your business, it’s needs and your marketplace to plan data driven PPC campaigns. We do this to help you achieve results that are in line with your goals.
We constantly analyse and re-evaluate to highlight improvements, optimising to improve performance for your business.
You receive a specialist accredited PPC dedicated account manager as the person proactively working on your account. This person will also be your main point of contact within the business.
If you’d like more information, then please do get in touch
During our welcome call and fact find, we look to learn more about your business and it’s needs. After all, who knows your business better than you do? We work closely with you to set SMART campaign goals, reviewing your landing pages and identifying areas you’d like to focus on. We conduct initial keyword research and look to outline your targeting requirements to start planning campaign structure. We also identify key USPs and look to get the campaign outline signed off.
Based on our collaborative research and planning stage, we then go and begin building the campaign structure. We put everything we discussed in place and following best practice to give you your ideal text ads. We set up your merchant centre and give you total access. We do this so that you can see everything on your account and get the account signed off with you. Your dedicated, specialist PPC account manager oversees and manages your campaign. They provide you with access to our reporting tool, so that at any point you can see exactly what is going on with your campaign.
Before your account goes live, your dedicated and specialist account manager will provide access to our reporting tool. When we go live, we’ll look to establish a date and time to call you. In this call, we keep you up to speed with changes on your account, opportunities for improvement and to get your feedback. This call will again be with your dedicated account manager who knows your campaign inside out. We analyse your campaign, plot trends and will outline where we foresee changes being made that will allow you to reach your goals.
Based on the findings of our reporting and analysis we’ll look to plan campaign changes and implement manual improvements as well as investigating any further opportunities
Every client receives dedicated account management time, where their specialist PPC account manager makes changes to optimise your campaign.
Each month you will receive a report & phonecall with your account manager where we suggest improvements and evaluate opportunities to drive more conversions