Google Shopping is utilised by advertisers to display products on the search engine to attract users that are already looking to buy specific products. If you’re an e-commerce business and you’re not using Google Shopping, then you could be missing out on huge potential revenue that your business could win through this paid medium.
Google Shopping campaigns typically have very strong conversion rates as your potential customers have already seen your product and price prior to clicking on your ad, and you are only charged when someone visits your website, after seeing your product and price.
We take an extremely scientific and data driven approach to Google Shopping account and campaign management, applying a bid and budget strategy, optimising to reflect your margins, stock levels and generate the highest potential profit for you and your business.
We can also assist in the creation of Google Shopping Feeds, conversion tracking, goals and funnels in Google Analytics. By doing so we ensure that product data is built and formatted correctly in line with Google’s best practices, as well as being able to track and optimise the campaign moving forwards.
The aim of each and every one of our Google Shopping Campaigns is to deliver exceptional ROAS for our customers, providing you with a positive ROI for your investment. We do this time and time again for our E-Commerce customers through Google Shopping.
If you’d like to speak to us about Google Shopping, get in touch
Here at H1, we specialise in search. Absolutely everyone that touches an account here with us at H1 is Google and Bing accredited as standard. We are also a Google Partner and Bing Select Agency, this means that we are recognised by the 2 largest search engines as trusted agencies that are recommended by them to other businesses. Through these accreditation’s, we have proven our industry expertise, the ability to understand businesses needs, campaign delivery and achieving real tangible results for our clients.
Our specialist, accredited and dedicated account managers are absolute experts in PPC. Each and every client of ours receives their own specialist and dedicated account manager who knows their campaign inside out. This is the person that works on your account day to day, submits your reports and is the person that is your main port of contact within the business. Our customers absolutely love this approach as they know who to call, they have a relationship built up with their account manager and this person gains such a furthered understanding of the client’s business over time that less specialist or non-dedicated resources may not be able to achieve.
Need another reason to work with us? We have absolutely no minimum contract term. This means if you’re not happy with the service, just provide us with a month’s notice and you’re free to leave. There’s nothing worse than being tied in to a service that just isn’t working for any reason and we’re fully aware that by tying you in when you want to leave, the relationship can deteriorate. We also don’t penalise customers that pause or stop seasonally or make changes to their account budget. We understand that sometimes your businesses’ needs may change, and we make as many allowances as possible for that.
We work with you to understand your e-commerce business, it’s needs, your products and marketplace to plan data driven Google Shopping campaigns. We do this to help you achieve results that are in line with your goals. We constantly analyse and re-evaluate to highlight improvements, optimising to improve performance for your business. You receive a specialist accredited Senior PPC dedicated account manager as the person proactively working on your account. This person will also be your main point of contact within the business. This Senior PPC Specialist is Shopping Certified and a Google Shopping Specialist, ensuring that you’re achieving the best possible results at all times and staying ahead of the competition by following Google’s latest updates, trends and best practice.
If you’d like more information, then please do get in touch
During our welcome call and fact find, we look to learn more about your business and it’s needs. After all, who knows your business better than you do? We work closely with you to set campaign goals, reviewing your landing pages and identifying product categories and products you’d like to focus on. We outline requirements for shopping feeds, conversion tracking and analytics and assist where necessary.
Based on our collaborative research and planning stage, we then go and begin building the campaign structure, putting everything we discussed in place and following best practice to give you your ideal shopping campaign. We set up your merchant centre account and MCC, giving you total access so that you can see everything on your account and get the account signed off with you. Your dedicated, specialist Senior PPC account manager oversees and manages your campaign, optimising to improve performance.
Before your account goes live, your account manager will confirm everything with you and receive your sign off. When we go live, we’ll look to establish a date and time to call you and keep you up to speed with changes on your account, opportunities for improvement and to get your feedback. This call will again be with your dedicated account manager who knows your campaign inside out. We analyse your campaign, plot trends and will outline where we foresee changes being made that will allow you to reach your goals.
Based on the findings of our reporting and analysis we’ll look to plan campaign changes and implement manual improvements as well as investigating any further opportunities
Every client receives dedicated account management time, where their specialist PPC account manager makes changes to optimise your campaign.
Each month you will receive a report & phonecall with your account manager where we suggest improvements and evaluate opportunities to drive more conversions