H1 Search welcomes new team members
The digital arm of a leading regional news publisher is welcoming new members of staff to the team, as part of a long term growth plan.
Specialist search engine marketing agency, H1 Search, is part of the Midland News Association. Two new recruits have joined the business to focus on search engine optimisation and pay-per-click advertising.
Matthew Fowell has joined H1 as PPC manager and has been in digital for 6 years, working for Five Rivers Group and West Midlands Media previously. His experience lies mainly in content, conversion rate optimisation and paid search. One of his biggest clients has been NBC group and he leads training groups on behalf of enterprise nation, on a national basis. He holds talks in Bristol, Manchester, London, Newcastle, Leeds and Birmingham.
Matthew has taken on the role as head of paid search and will be working on directing traffic to websites, for which an advertiser pays for each time the advert is clicked on. This could be search engine advertising, for example. His part is to help develop and upskill the team, create structure and ensure profitability of paid search within the business.
Steve Pavis has also joined the team as SEO manager. He has worked in SEO for 12 years, with a passion for organic search. He is responsible for the practice of increasing the quantity and quality of traffic to a client’s website through organic search engine results.
This involves using strategies, techniques and tactics to increase the amount of site visitors by gaining a high-ranking placement in the search results page of a search engine. He will be setting up SEO as a service proposition within the business. He is helping to secure new clients with an aim to grow the team as revenues increase.
Matthew said: “I am really pleased to have become part of the team at H1 Search.
“I am working on the PPC side of the agency, whereby advertisers are only charged when a user actually clicks on their advert.
“I am looking forward to helping the agency progress and develop in the digital world.”
H1 Search offers support for organisations looking to grow their results from online searches through the likes of Google and Bing. Named after the page header tag used in web language HTML, H1 caters for clients wanting high volume pay-per-click (PPC) and search engine optimisation (SEO) services.
Steve said: “Joining H1 Search is a new challenge for me. Most internet search users tend not to click through pages and pages of search results, so it is my job to make sure a site ranks highly in the results on engines such as Google.
“I am really enjoying my role so far, and am feeling confident about the future of our agency.”
The H1 Search team have now set up in a state-of-the-art workplace with creative and modern facilities to reflect the forward movement of the business.
The office, based on Castle Street in Wolverhampton, is now open plan with contemporary amenities.
The agency have worked for a host of clients, operating as part of the MNA Digital team, based in Wolverhampton. The MNA publishes the UK’s biggest regional newspaper the Express & Star and its sister paper the Shropshire Star, which is the UK’s eighth biggest.